This episode's guest, Tolu Farinto, says knowing what you're talking about and talking to the right people is critical if you want to shift perceptions and change minds through storytelling. Not doing this could cause more harm than good.
Wise words.
Tolu Farinto is the Partner & Ethnicity Lead of Utopia, an award-winning culture change company. He's also the founder of Limitless Live, a music festival that launches on April 16th, 2022, at The Roundhouse in Camden, London, in the UK. He shares why this festival will help reach, inspire and connect traditionally disenfranchised people with companies in authentic ways.
Follow Tolu Farinto on IG: @t_farinto and on Twitter: @tfarinto90. Also, follow Limitless Live via IG @limitl8ss.
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S1:E5 - Tolu Farinto: Master Your Brief.